Thinking of starting a stream on YouTube? Well, it’s about time you thought of expanding your brand. Many benefits come with YouTube streaming. With the demand and preference for live video streaming, YouTube streamers are bound to exponentially increase their online reach and possibly revenue. Furthermore, there is also the establishment of a deeper connection with others. Let’s unpack it all for you.
Earning an income
This is the generation of influencers and social media marketers. Individuals, brands, and corporations are using social media platforms to promote their content and YouTube is one of them. With the video platform, YouTube streamers have several options on their hand when it comes to monetizing their live videos. Some of them have been highlighted below:
- Before the start of the video, you can place a pre-roll ad.
- Use of mid-roll advertisements when the stream is in play.
- Use of the Super Chat. This is a win-win situation as it allows your viewers to support you as they promote themselves.
- Streamers can set up channel membership where they charge their users/consumers a subscription fee.
YouTube follows the model of other streaming applications/websites in the market. The platform allows streamers to sign in, set up, record, and earn revenue without spending a dime. In addition, since the videos are live, there is nothing like doing retakes or costs incurred during post-production. Even for the beginner, this comes as such a boost. A streamer only has to concentrate on the quality of content that they produce.
Increasing your reach
According to a survey done, YouTube and Facebook audiences have a preference for live videos. The numbers for live videos are higher than for pre-recorded ones. With such a preference, live videos are bound to rank higher when searches are done on the platform. What does this mean for the new YouTuber? High ranking equals the possibility of reaching out to a greater audience. You can easily establish yourself in the market and get a bigger market share. This is of course is also dependent on the quality of content that you create.
The engagement with your audience
YouTube, like other social media platforms, was meant to bring people together. But the interaction is quite limited when it comes to the use of pre-recorded videos. Live streams allow you to engage your audience on a one-to-one basis. They will be able to offer their views on your live streams.
In addition, it is recommended that you set up a schedule for your videos. This way, you build a loyal audience and also build hype and excitement for your content. As a brand, this is the right way to go.
Collaboration is one of the greatest ways of improving your reach, reaching out to new niches, and also brand partnerships. It is one of the most underrated and underestimated benefits of using a YouTube live video stream. However, the effects are very forthcoming.