You probably don’t need much convincing that Twitter is a useful marketing tool for businesses. Twitter may help you increase awareness and generate traffic, purchases, and the company’s overall perception. We can help if you’re ready to increase your Twitter spending but are unsure of how to get started or what to tweet. Read on to learn what to tweet from a brand or company page in this article.
Publicize Your Deals and Sales
Inform your Twitter followers if you’re doing an online or in-store promotion and apply Twitter to your business strategy. Include your discount code and specify its expiration date when making an online purchase. Include a vibrant image or video to get more attention in either scenario. Tweets don’t have to point to one particular blog article merely. Share occasional advice on Twitter that your followers will find helpful. You might tweet general skincare advice, for instance, if you offer skincare goods. On the other hand, a yoga studio may tweet inspirational quotes. What information can your company offer that will be useful to your viewers?
Respond to Criticisms, Remarks, and Inquiries
On Twitter, consumers anticipate reactions from companies and brands. When they tweet a complaint, 75% of Twitter users want a business to reply within an hour. The reputation of your brand depends on how well and quickly you handle customer concerns. Never dispute with the person; instead, thank them for sharing their experience and take all necessary steps to resolve any issues. Make sure you regularly check your Twitter for comments and inquiries to ensure that problems are resolved swiftly and don’t get worse. Your FAQ is a fantastic resource for Twitter material. What inquiries recur frequently? Turn their inquiries and responses into Twitter-sized content. This is a simple technique to foresee and meet requirements before your customers ever mention them.
Reviews and Recommendations that Stand out
It is hardly surprising that 98% of consumers claim product reviews affect their purchasing decisions. Post good evaluations to Twitter in addition to reviewing websites and your own website. Don’t be afraid to click copy and paste when you receive a positive review on Yelp, Google, or another website. Share the quotation together with a link to the review page immediately on Twitter. Twitter may be used to solicit reviews in addition to highlighting positive ones. Customers may want a little additional encouragement to leave a review. Include a link that takes readers straight to the page where they may start a review. You could schedule this type of request once each week on your Twitter planner.
Highlight Prominent Workers
In relation to employees, utilize Twitter to recognize your top performers. Share impressive achievements, such as winning employee of the month, finishing a big project, marking a significant work anniversary, or just simply going above and beyond. This will not only improve employee morale but also draw in new clients, workers, and consumers. Who wouldn’t want to work for an organization that not only has excellent employees but also takes the time to recognize and appreciate them?